GAIN is a sector-agnostic behaviour change framework designed to close the gap between knowing and doing. At its core are four integrated forces that help people stay engaged, take action, and build habits that last:
Together, these elements form a repeatable structure for creating behavioural engagement across contexts, from daily learning and healthy habits to civic participation and upskilling.
GAIN was co-developed by Solve Education! in collaboration with behavioural scientists, education researchers, and local communities — including youth with disabilities. Over 8 years, the framework has been iterated and refined through implementations in Indonesia, Malaysia, Singapore, Nigeria, and beyond.
It is currently being validated through:
Additional research on GAIN’s effectiveness has also been conducted with the Max Planck Institute, with findings published in scientific forums.
GAIN is grounded in behavioural science, shaped by community needs, and built to drive real-world results.
Traditional programs often struggle to achieve lasting engagement. Workshops, campaigns, and training sessions may inform, but they rarely transform.
GAIN changes that.
Whether you're working in education, health, workforce development, or civic life, GAIN helps your program:
If your goal is not just to inform, but to activate, motivate, and sustain change, GAIN is built for you.
